Privacy Policy

Effective Date and Last Updated: August 30, 2026

Eric B. Lambert, P.C., doing business as Discover Soft Tissue + Spine (“Discover,” “we,” “us,” or “our”), respects your privacy. This Website Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit discoversofttissue.com, use a form or service linked from the website, or communicate with us by phone, text message, or email.

1. Scope of This Policy and Our HIPAA Notice

This policy applies to our public website and related online communications. It is separate from our HIPAA Notice of Privacy Practices, which explains how we may use and disclose protected health information (PHI) and describes your HIPAA rights.

Information you submit while requesting or receiving health care—such as symptoms, appointment details, treatment information, or billing information—may be PHI. To the extent information is PHI, it is handled under HIPAA, other applicable health-information laws, and our Notice of Privacy Practices.

If this Website Privacy Policy conflicts with the Notice of Privacy Practices concerning PHI, the Notice of Privacy Practices and applicable law control.

Read our HIPAA Notice of Privacy Practices:
https://discoversofttissue.com/hipaa-policy

2. Information We Collect

The information we collect depends on how you interact with us. It may include:

• Contact information. Your name, mailing address, email address, telephone number, and preferred way to be contacted.

• Request and communication information. Information you include in a new-patient request, general contact form, email, text message, telephone call, or other communication, including the reason you contacted us.

• Health and appointment information. Symptoms, health concerns, prior care, appointment information, forms, and other information you choose to submit through a secure service linked from our website.

• Administrative and payment information. Insurance, billing, or payment-related information when you provide it through an approved secure process. We do not ask you to place payment-card information in an ordinary website message or email.

• Text-messaging information. Your mobile number, opt-in and opt-out records, communication preferences, and message history.

• Website and device information. Internet Protocol (IP) address, browser type, device type, operating system, referring page, pages visited, dates and times, approximate location derived from an IP address, and cookie or similar identifiers.

We may receive information from service providers that operate parts of our website or communications systems on our behalf, such as our website host and platform provider, secure-form provider, and scheduling or patient-communication provider. If a visitor permits optional tracking, our website platform may also provide us with general or aggregate website reports.

3. How We Use Information

We may use information to:

• Respond to questions and requests;

• Review new-patient requests and help determine an appropriate next step;

• Schedule, confirm, change, and remind you about appointments;

• Send requested forms, office updates, and care-related communications;

• Provide and administer our services, including billing and records functions when applicable;

• Document consent, communication preferences, and opt-out requests;

• Operate, secure, troubleshoot, and improve our website and communications systems;

• Prevent fraud, misuse, or security incidents;

• Comply with legal, regulatory, professional, and recordkeeping obligations; and

• Send information about our own services when you have consented or when otherwise permitted by law.

4. Text Messaging and Mobile Information

If you provide a mobile number and agree to receive text messages, Discover Soft Tissue + Spine may send SMS or MMS messages related to your inquiry, scheduling, appointment reminders, office updates, requests to complete forms, and care-related follow-up.

We will send promotional text messages only when you have separately agreed to receive them or when otherwise permitted by law.

Message frequency varies. Message and data rates may apply. Wireless carriers are not responsible for delayed or undelivered messages. Text messages are not monitored at all times and must not be used for emergencies or urgent medical concerns.

You may opt out at any time by replying STOP. We may send one final message confirming your opt-out.

For help, reply HELP or contact us at (616) 956-1112 or info@discoversofttissue.com.

Consent to receive promotional text messages is not a condition of receiving care or purchasing any service.

Mobile opt-in information or personally identifiable data will NOT be shared, sold, traded, or transferred to any third parties or affiliates for marketing or promotional use.

All other information-sharing categories in this policy exclude text-messaging originator opt-in data and consent. We may disclose mobile opt-in information only to vendors and telecommunications providers that help us deliver or administer the text-messaging service, when required by law, or when you direct us to do so. Those providers may not use the information for their own marketing or promotional purposes.

5. How We Disclose Information

We disclose personal information only as reasonably necessary for the purposes described in this policy, as directed by you, or as permitted or required by law.

Recipients may include:

• Service providers and business associates. Companies that help us host the website, operate secure forms, send communications, schedule appointments, maintain records, process permitted payments or claims, support information technology, prevent fraud, or provide professional services. When required, we use business associate agreements and other contracts that limit how the information may be used and require appropriate safeguards.

• People or organizations you authorize. A family member, caregiver, health care provider, insurer, attorney, or other person when you ask us or authorize us to share information.

• Legal and safety recipients. Government agencies, regulators, courts, law enforcement, or other parties when disclosure is required or permitted by law, needed to protect rights or safety, or necessary to respond to legal process.

• A successor to the practice. If the ownership or organization of the practice changes, information may be transferred as permitted by law and subject to applicable privacy obligations.

We may use or disclose information that has been aggregated or de-identified so that it does not reasonably identify you, as permitted by law.

We do not sell personal information. We do not provide personal information to third parties for their independent marketing or promotional purposes. Uses and disclosures of PHI are further limited by HIPAA, other applicable law, and our Notice of Privacy Practices.

6. Secure Forms, Email, and Other Communications

Our website links to secure forms hosted by a service provider, currently Paubox. Please use a secure form when you need to send health details, records, or other sensitive information.

Ordinary email and standard SMS text messages may not be encrypted end to end and may be visible to anyone who can access your device, email account, or mobile account.

We use reasonable safeguards and limit sensitive information in ordinary communications when appropriate. You may ask us to contact you in a reasonable alternative way or at a different location, as described in our Notice of Privacy Practices.

Do not use a website form, email, or text message for an emergency. Call 911 or seek appropriate emergency care.

7. Cookies and Similar Technologies

GoDaddy hosts and operates our website. Necessary cookies and similar technologies may be used to deliver pages, maintain security, prevent abuse, support basic website functions, and remember a visitor’s cookie choice.

GoDaddy may also process technical information and server logs, including IP address, browser or device information, pages visited, and dates and times.

If a visitor selects “Allow Optional Tracking,” GoDaddy Advanced Tracking may use optional cookies or similar identifiers to help us understand website traffic, page use, interactions, and technical performance. We use the resulting reports to maintain and improve the website.

If a visitor selects “Decline Optional Tracking,” GoDaddy is configured not to enable optional behavioral and third-party tracking through its cookie-consent controls. Necessary website technologies may still operate.

As of August 30, 2026, the website does not use Google Analytics or the Meta/Facebook Pixel. We do not use website cookies to retarget visitors with advertising based on the healthcare pages they view, and we do not disclose health information to advertising platforms for behavioral advertising.

When embedded content loads or a visitor follows an external link, services such as Vimeo, Google Maps, and Paubox-hosted secure forms may receive technical information and operate under their own privacy and cookie practices. Our website cookie banner may not control all technical requests or cookies created by those external services.

Visitors may also manage cookies through their browser settings. Blocking all cookies may affect certain website functions.

More information is available in our Cookie and Tracking Technologies Policy:
https://discoversofttissue.com/cookie-policy

8. Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this policy and to meet legal, regulatory, professional, security, dispute-resolution, and recordkeeping obligations.

Retention periods vary according to the type of information and the reason it was collected. We may retain records of consent and opt-out requests so that we can honor your communication choices.

Medical-record retention is governed by our health-record policies and applicable law.

9. Information Security

We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the information we maintain.

When a vendor creates, receives, maintains, or transmits PHI on our behalf, we require a business associate agreement when HIPAA requires one.

No website, electronic transmission, or storage system can be guaranteed to be completely secure. If a breach occurs, we will provide notices as required by applicable law.

10. Children’s Privacy

Our website is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information online directly from a child under 13 without appropriate parental or guardian consent.

A parent or legal guardian may use our forms to submit information about a minor who is seeking care.

If you believe a child under 13 provided personal information directly to us without appropriate consent, please contact us. We will review the request and take action consistent with applicable law and medical-record obligations.

11. Third-Party Websites and Services

Our website may link to or embed websites and services that we do not control, including Vimeo, Google Maps, Paubox secure forms, social-media platforms, and review websites.

Those providers’ privacy and cookie practices apply when embedded content loads or when you visit their services. We encourage you to review their privacy notices before providing information.

12. Your Choices

• Text messages. Reply STOP to opt out and HELP for assistance.

• Marketing email. Use the unsubscribe link in the message, if available, or contact us.

• Cookies. Use our website cookie banner to select “Allow Optional Tracking” or “Decline Optional Tracking.” You may also manage cookies through your browser settings. See our Cookie and Tracking Technologies Policy for additional information.

• Contact information. Contact us to ask that we correct or update information you previously provided through the website.

• Health information. Review our Notice of Privacy Practices for rights concerning PHI, including access, amendment, confidential communications, restrictions, and complaints.

A request to delete information may be limited when we must retain it for health care, legal, security, recordkeeping, or other permitted purposes.

13. Changes to This Policy

We may update this Website Privacy Policy as our practices, technology, or legal obligations change.

We will post the revised policy on this page and update the effective date. If required by law, we will provide additional notice before a material change takes effect.

14. Contact Us

For questions about this Website Privacy Policy or our website privacy practices, contact:

Eric B. Lambert, P.C.
Doing business as Discover Soft Tissue + Spine
Attn: Privacy Officer
751 Kenmoor Ave SE, Suite A
Grand Rapids, MI 49546

Phone: (616) 956-1112
Email: info@discoversofttissue.com